HYKE Joins The North Face on a New Collection
References: hyke.jp & highsnobiety
HYKE works together with The North Face on a new collection full of technical outerwear designs that are prepared for weatherized terrain and adventures. The launch is supported by details such as street-informed styles so that is suitable for urban lifestyle environments as well.
The last time that the two forces worked together was back in 2019, making this capsule a highly anticipated launch. Fans will be able to view the collection on HYKE's website from February 5th before the official launch that will take place on February 22nd. It highlights functional apparel such as bolero vests, weatherized coats, caps, and a pair of performance trail sneakers. All of these are detailed with co-branded accents -- the range will be exclusive to Japan.
Image Credit: HYKE
The last time that the two forces worked together was back in 2019, making this capsule a highly anticipated launch. Fans will be able to view the collection on HYKE's website from February 5th before the official launch that will take place on February 22nd. It highlights functional apparel such as bolero vests, weatherized coats, caps, and a pair of performance trail sneakers. All of these are detailed with co-branded accents -- the range will be exclusive to Japan.
Image Credit: HYKE
Trend Themes
1. Technical Outerwear Designs - Collaborative collection featuring technical outerwear designs suitable for weatherized terrain and urban lifestyle environments.
2. Street-informed Styles - Launch of a collection with street-informed styles, blending fashion with functionality for outdoor adventures.
3. Co-branded Accents - Range of functional apparel with co-branded accents, offering exclusive collaboration products in Japan.
Industry Implications
1. Fashion - Collaborative collection combining fashion and functionality to create innovative technical outerwear designs.
2. Outdoor - Launch of a collection tailored for outdoor adventures, equipped with weatherized coats and performance trail sneakers.
3. Retail - Exclusive collaborative collection available on HYKE's website and officially launching on February 22nd.
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