This McDonald's Billboard Relays Real-time Weather Conditions
Ellen Smith — April 26, 2018 — Lifestyle
References: leoburnett & adweek
In light of the unpredictable spring weather, McDonald's implemented a billboard that relays the weather conditions with food symbols instead of the typical icons.
The fast food chain partnered with Leo Burnett to replace the eight typical weather icons like rainy and sunny with food-related symbols. For example, the icon that typically denotes partly cloudy has been replaced with a wrapper that's partly covering the cheese burger. Meanwhile, a Big Mac represents the sun, a coffee with steam represents a cloudy day and falling french fries take the place of the rain icon.
The clever billboard uses real-time weather updates to relay these messages, reminding consumers that while the weather may be unreliable, McDonald's is not.
Image Credit: McDonald's, Katie Richards
The fast food chain partnered with Leo Burnett to replace the eight typical weather icons like rainy and sunny with food-related symbols. For example, the icon that typically denotes partly cloudy has been replaced with a wrapper that's partly covering the cheese burger. Meanwhile, a Big Mac represents the sun, a coffee with steam represents a cloudy day and falling french fries take the place of the rain icon.
The clever billboard uses real-time weather updates to relay these messages, reminding consumers that while the weather may be unreliable, McDonald's is not.
Image Credit: McDonald's, Katie Richards
Trend Themes
1. Real-time Weather Updates - Opportunity for other brands to implement real-time weather updates in unique and interactive ways.
2. Food-related Symbols - Chance for businesses to use food-related symbols to engage consumers and create memorable experiences.
3. Weather-themed Advertising - Potential for companies to incorporate weather-themed advertising to capture consumers' attention and connect with them on a contextual level.
Industry Implications
1. Fast Food - Fast food chains can incorporate real-time weather updates or food-related symbols in their advertising to stand out and engage customers.
2. Digital Signage - Digital signage companies can offer innovative solutions for dynamic weather updates and personalized messages based on the current weather conditions.
3. Advertising and Marketing - Advertising agencies can explore weather-themed campaigns to help brands create unique and eye-catching advertisements.
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