Smirnoff Ice Created a Wearable Cooler for Street Parties
Laura McQuarrie — April 26, 2019 — Lifestyle
References: smirnoff & fabnews.live
While fanny packs go in and out of fashion every few years, there's no denying the practicality and convenience that the styles offer—and Smirnoff Ice, in partnership with CP+B Brazil, created a wearable cooler to help people enjoy street parties with refreshingly cold drinks. Currently, bum bags inspired by the 90s are back in style and have been spotted on many major runways. Smirnoff Ice is now offering a fun take on this fashion staple with its Bum Bag Cooler, which is insulated and has the capacity to fit two Smirnoff Ice cans and ice to keep them cold. Since Smirnoff Ice was created in the 90s, the Bum Bag Cooler offers an additional nod to the product's roots.
As bum bags are often seen at Brazil's famous carnival celebrations, this hands-free cooler gives people a chance to keep themselves looking cool and feeling refreshed.
As bum bags are often seen at Brazil's famous carnival celebrations, this hands-free cooler gives people a chance to keep themselves looking cool and feeling refreshed.
Trend Themes
1. Wearable Coolers - The creation of wearable coolers opens up opportunities for innovative and convenient ways to carry and keep drinks cold during outdoor events.
2. Revival of Fanny Packs - The revival of fanny packs as a trendy fashion accessory provides a market for companies to create unique and functional variations like the Bum Bag Cooler.
3. Fashion-inspired Drink Accessories - The combination of fashion and functionality in the Bum Bag Cooler showcases the potential for creative collaborations between fashion brands and beverage companies.
Industry Implications
1. Fashion - Fashion brands can explore partnerships with beverage companies to create unique drink accessories that blend style and functionality.
2. Beverage - Beverage companies can tap into the popularity of wearable accessories and create innovative ways for consumers to enjoy their products during outdoor events.
3. Event and Outdoor Retail - Retailers specializing in event and outdoor products can expand their offerings by incorporating wearable coolers like the Bum Bag Cooler into their inventory.
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