Australia's ‘Wear it with Pride' Campaign
Luisa Amanda Gomes — April 1, 2010 — Marketing
References: juliaschauenburg & behance.net
Australia’s ‘Wear it with Pride’ campaign is a movement toward educating the country’s population about the 85 same-sex reforms within their laws. Photographed by Julia Schauenburg, there are several multi-hued posters that both reflect the feelings of gay and lesbian couples and empower them.
Every poster has an interesting individual with an inspiring story. When the different posters are lined up, they form a rainbowesque collage, so you know exactly what you’re viewing. This ‘Wear it with Pride’ campaign is motivational and I’m happy for the progressive Australian laws.
Every poster has an interesting individual with an inspiring story. When the different posters are lined up, they form a rainbowesque collage, so you know exactly what you’re viewing. This ‘Wear it with Pride’ campaign is motivational and I’m happy for the progressive Australian laws.
Trend Themes
1. Same-sex Reforms Education - There is an opportunity for education campaigns around LGBTQ+ rights around the world.
2. Multicultural Pride Campaigns - Brands and organizations can create campaigns that highlight support for cultural diversity.
3. Positive Representation Media - Creating more positive representation in media for individuals from marginalized communities is key.
Industry Implications
1. Advertising - The advertising industry can create more campaigns like Wear it with Pride that promote social progress and cultural awareness.
2. Fashion - The fashion industry can create collections that express support for the LGBTQ+ community and cultural diversity.
3. Media and Entertainment - Positive representation in media and entertainment for underrepresented communities should be prioritized as a key industry goal.
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