This Wealth Management Ad Preaches Systematic Investing
Jonathon Brown — February 21, 2013 — Marketing
References: vermoegenszentrum.ch & adsoftheworld
Cavemen take center stage in this wealth management ad by VZ Wealth Management. The ads feature a caveman in a formal looking studios (save for the fact that he is a cave man.)
The tag line for the ads is plays on the idea of a caveman only responding to his instincts. With such limited brain functions, a caveman can't make decisions based on systems of analyzing data or forecasting trends: he simple sees and does. The tag line for this wealth management ad is "Many investors are driven by basic instincts. Time for systematic wealth management."
The caveman campaign has been done before by Geico, but VZ Wealth Management puts a new spin by pitting the competition as cavemen, rather than the customer. The Geico ads said the system was so easy a caveman could figure it out, these ads say the system is too complicated to let cavemen figure it out.
The tag line for the ads is plays on the idea of a caveman only responding to his instincts. With such limited brain functions, a caveman can't make decisions based on systems of analyzing data or forecasting trends: he simple sees and does. The tag line for this wealth management ad is "Many investors are driven by basic instincts. Time for systematic wealth management."
The caveman campaign has been done before by Geico, but VZ Wealth Management puts a new spin by pitting the competition as cavemen, rather than the customer. The Geico ads said the system was so easy a caveman could figure it out, these ads say the system is too complicated to let cavemen figure it out.
Trend Themes
1. Systematic Wealth Management - The trend of using algorithms and data analysis to manage wealth and investment portfolios.
2. Humorous Advertising - The trend of using humor in advertising to make financial products more relatable and less intimidating.
3. Competition-based Advertising - The trend of creating ads that directly address and attempt to outdo the marketing strategies of competitors.
Industry Implications
1. Wealth Management - Opportunities for disruptive innovation exist in developing more advanced algorithms and tools for systematic wealth management.
2. Advertising - Innovative advertising strategies that use humor and competition to differentiate financial products from their competitors.
3. Investment - Opportunities for innovation in using data analysis and algorithms to make investment decisions that outperform traditional methods.
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