‘We Love NY' Fragrances Show Some Love to the Big Apple
Matt Ho — July 25, 2011 — Art & Design
References: honoredespres & designyearbook
Despite having the appearance of coffee cups, the packaging on Honoré des Prés’ latest product are the ‘We Love NY’ Fragrances.
I suppose it’s the need for caffeine needed to fuel the body for life in the Big Apple that was the inspiration behind the packaging for the ‘We Love NY’ Fragrances. Each of the perfumes have been packaged into a coffee cup complete with a coffee sleeve with the name of fragrance that you’re purchasing. According to Design Year Book, the collection includes the intoxicating aromas of “I Love carrots (crisp carrots, sweet vanilla), Love Coco (candied coconut, white cedar) and Vamp in NY (juicy tuberose, warm rum)." It’s clever packaging for an unlikely product that will both dazzle your eyes and make you smell fantastic on a night out.
I suppose it’s the need for caffeine needed to fuel the body for life in the Big Apple that was the inspiration behind the packaging for the ‘We Love NY’ Fragrances. Each of the perfumes have been packaged into a coffee cup complete with a coffee sleeve with the name of fragrance that you’re purchasing. According to Design Year Book, the collection includes the intoxicating aromas of “I Love carrots (crisp carrots, sweet vanilla), Love Coco (candied coconut, white cedar) and Vamp in NY (juicy tuberose, warm rum)." It’s clever packaging for an unlikely product that will both dazzle your eyes and make you smell fantastic on a night out.
Trend Themes
1. Packaging Innovation - Innovative packaging designs for fragrances that mimic product themes or popular cultural references can attract new customers.
2. Scent Customization - Personalized fragrances made to order based on customer preferences are becoming more popular.
3. Sustainability - Eco-friendly packaging options using biodegradable materials can appeal to environmentally-conscious consumers.
Industry Implications
1. Fragrance Industry - The fragrance industry can utilize innovative and creative packaging designs to attract more consumers.
2. Retail Industry - Retailers can offer customized fragrances and packaging options to provide personalized shopping experiences.
3. Sustainable Packaging Industry - Eco-friendly packaging companies can provide biodegradable options for fragrances and other personal care products.
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