Apple Love by Ellis Brooklyn is a "Fragrance Love Letter to NYC"
Laura McQuarrie — September 19, 2023 — Fashion
References: ellisbrooklyn & newbeauty
The scent of ripe apples carries a warm and comforting nostalgia, evoking fond associations with the crisp, cozy embrace of fall, and fans of this scent story will appreciate Apple Love by Ellis Brooklyn. This newly launched eau de parfum is an amber gourmand that explores how founder Bee Shapiro discovered herself in New York City—The Big Apple. Notably, in this fragrance, more than 20% of the ingredients used are renewable and seven are upcycled.
Fragrance lovers with a soft spot for "photorealistic" scents will find themselves transported with a vivid and lifelike olfactory experience. Apple Love is touted as a "fragrance love letter to NYC" and it promises to take people on a journey through scent that opens with red apple, mandarin and peach skin, leading into plum blossom, sugar cane, sandalwood, musks and praline.
Fragrance lovers with a soft spot for "photorealistic" scents will find themselves transported with a vivid and lifelike olfactory experience. Apple Love is touted as a "fragrance love letter to NYC" and it promises to take people on a journey through scent that opens with red apple, mandarin and peach skin, leading into plum blossom, sugar cane, sandalwood, musks and praline.
Trend Themes
1. Gourmand Fragrance - The popularity of gourmand fragrances like Apple Love by Ellis Brooklyn presents an opportunity for capturing the market of consumers who desire sweet and edible scents.
2. Photorealistic Scents - The rise of photorealistic scents, such as Apple Love, allows brands to offer consumers a sensory experience that vividly captures the essence of specific objects or places.
3. Renewable and Upcycled Ingredients - The emphasis on using renewable and upcycled ingredients, seen in Apple Love, indicates a growing demand for sustainable fragrances that appeal to environmentally-conscious consumers.
Industry Implications
1. Fragrance - The fragrance industry can leverage the trend of gourmand scents to create new products that cater to consumers seeking indulgent and edible fragrance experiences.
2. Beauty - In the beauty industry, the use of photorealistic scents, like Apple Love, can provide an innovative way to enhance the sensory appeal of various beauty products, such as lotions, creams, or candles.
3. Sustainability - The focus on renewable and upcycled ingredients in fragrances, exemplified by Apple Love, presents an opportunity for the sustainability industry to promote eco-friendly practices and products beyond the realm of food and fashion.
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