WeWoreWhat 001 Captures the Luxury of Living in New York City
Laura McQuarrie — November 18, 2024 — Fashion
References: instagram & en.pressbee.net
Danielle Bernstein, founder of the fashion blog and brand WeWoreWhat, teamed up with global beauty company Parlux to venture into the fragrance category with the launch of WeWoreWhat 001.
This woody gourmand fragrance gleans from the luxuries of New York City and fuses the creaminess of fig and cardamom with earthy patchouli and coconut water, plus grounding notes of amber and cedarwood. "With WeWoreWhat 001, I wanted something familiar yet exciting—balancing warmth with soft, seductive notes for a timeless and elegant feel," said Bernstein.
WeWoreWhat 001's bottle offers a nod to Bernstein's stylish NYC loft with a travertine-inspired finish, an antique brass plaque and a uniquely shaped cap that mimics the concrete elements in her urban living space.
This woody gourmand fragrance gleans from the luxuries of New York City and fuses the creaminess of fig and cardamom with earthy patchouli and coconut water, plus grounding notes of amber and cedarwood. "With WeWoreWhat 001, I wanted something familiar yet exciting—balancing warmth with soft, seductive notes for a timeless and elegant feel," said Bernstein.
WeWoreWhat 001's bottle offers a nod to Bernstein's stylish NYC loft with a travertine-inspired finish, an antique brass plaque and a uniquely shaped cap that mimics the concrete elements in her urban living space.
Trend Themes
1. Urban-inspired Fragrances - Fragrances that encapsulate the essence of city living are merging urban aesthetics with sensory experiences.
2. Woody Gourmand Scents - Combining rich, woody notes with gourmet accents to create luxurious and unique scent profiles is gaining traction in the fragrance market.
3. Personalized Perfume Design - Custom-designed perfume bottles inspired by the personal spaces and preferences of influencers are turning functional packaging into collectible art pieces.
Industry Implications
1. Luxury Fragrance - The refinement and sophistication of high-end fragrances offer a unique selling proposition in the competitive perfume market.
2. Influencer-driven Beauty - Partnerships between beauty brands and social media influencers are creating new, highly marketable beauty products with built-in fan bases.
3. Home Decor-inspired Packaging - Fragrance packaging that mirrors contemporary home decor trends reflects the increasing importance of visual aesthetics in product appeal.
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