The We Heart Trees Campaign Spreads an Eco-Friendly Message
Farida Helmy — May 29, 2014 — Eco
References: wehearttrees.org & designworklife
If you were ever curious to find out what CelebriTree you were, now is your chance to find out with the We Heart Trees annual Arbor Day initiative.
Created by KNOCK Inc, the We Heart Trees campaign aims to spread an eco-friendly message of "planting more trees, using less paper products, recycling paper, and taking in the sheer beauty of the trees that thrive all across the Earth."
What makes this campaign awesome is the fact that a virtual forest was created with a quiz telling users what CelebriTree they are -- with adorably cute illustration for results.
For every new entry and quiz taken, KNOCK will donate $1 to help save trees, preserve nature and keep the earth happy.
Created by KNOCK Inc, the We Heart Trees campaign aims to spread an eco-friendly message of "planting more trees, using less paper products, recycling paper, and taking in the sheer beauty of the trees that thrive all across the Earth."
What makes this campaign awesome is the fact that a virtual forest was created with a quiz telling users what CelebriTree they are -- with adorably cute illustration for results.
For every new entry and quiz taken, KNOCK will donate $1 to help save trees, preserve nature and keep the earth happy.
Trend Themes
1. Virtual Forest Campaigns - Disruptive innovation opportunity: Developing interactive virtual campaigns that promote eco-friendly messages and engage users in a fun and educational way.
2. Eco-friendly Messaging - Disruptive innovation opportunity: Creating innovative ways to spread eco-friendly messages and encourage sustainable practices among individuals and businesses.
3. Digital Fundraising for Environmental Causes - Disruptive innovation opportunity: Leveraging online platforms and interactive quizzes to raise funds and support environmental conservation initiatives.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Integrating interactive virtual campaigns and innovative messaging strategies to promote eco-friendly brands and products.
2. Environmental Conservation - Disruptive innovation opportunity: Exploring digital fundraising methods and engaging online campaigns to support and raise awareness about environmental conservation efforts.
3. Technology and Education - Disruptive innovation opportunity: Developing interactive educational platforms and applications that use gamification to teach individuals about sustainability and the importance of trees.
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