RISE NY and adidas Introduce the We Are One World Cup Collection
References: rise45 & highsnobiety
New York-based label Rise works with sportswear giant adidas on launching its new World Cup capsule entitled 'We Are One.' The two draw inspiration from the unity that the World Cup brings to the globe every four years. Billions of soccer fans gather together in honoring the sport, hence the name of the new collaborative collection. We Are One spotlights the impact it has on culture and the unifying values this worldly sports offers. The ethos of the new capsule is to prove that everyone has more similarities than differences.
The new RISE NY x adidas collection is comprised of a Moskva jersey and shorts set, Sochi track pants, a Samara long sleeve shirt, and a St. Petersburg coach jacket. We Are One drops today and will be available online at RISE.
The new RISE NY x adidas collection is comprised of a Moskva jersey and shorts set, Sochi track pants, a Samara long sleeve shirt, and a St. Petersburg coach jacket. We Are One drops today and will be available online at RISE.
Trend Themes
1. Sportswear Capsule Collections - Opportunity for brands to collaborate on limited-edition sportswear collections inspired by major sporting events like the World Cup.
2. Global Unity in Fashion - Growing demand for fashion collections that promote unity and cultural diversity, appealing to a global audience.
3. Sports-inspired Streetwear - Increasing popularity of sportswear as a fashion trend, resulting in the fusion of athletic and streetwear styles.
Industry Implications
1. Fashion Retail - Retailers can leverage demand for limited-edition sportswear collections to attract a wider customer base and drive sales.
2. Athletic Apparel Brands - Opportunity for athletic brands to collaborate with fashion labels and create unique sportswear collections that capture the spirit of major sporting events.
3. Streetwear Brands - Streetwear brands can incorporate elements of sportswear and create fashion-forward collections that appeal to sports enthusiasts and global fashion consumers.
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