Umbro Teams Up with Addict to Launch a Category-Clashing Capsule
Niko Pajkovic — August 16, 2022 — Fashion
English sportswear label Umbro has partnered with UK-based streetwear brand Addict to launch a limited-edition collection titled the 'Umbro x Addcit' capsule. The collection expertly blends streetwear styles with performance-focused athletic wear material to deliver five unique pieces.
Specific items included in this collaborative capsule include a coach jacket, a football jersey (in a home and away variation), swimming trunks, and a bucket hat. As a whole, the collection utilizes vibrant color schemes, multicolored patterns, and camo designs. In addition, each piece comes dressed with both brands' logo prints and decals. Lastly, all of the items have been made from recycled polyesters and, therefore, serve to support both labels' commitment to sustainability.
Interested consumers can find the entire collection available to purchase on Umbro's UK website.
Image Credit: Umbro
Specific items included in this collaborative capsule include a coach jacket, a football jersey (in a home and away variation), swimming trunks, and a bucket hat. As a whole, the collection utilizes vibrant color schemes, multicolored patterns, and camo designs. In addition, each piece comes dressed with both brands' logo prints and decals. Lastly, all of the items have been made from recycled polyesters and, therefore, serve to support both labels' commitment to sustainability.
Interested consumers can find the entire collection available to purchase on Umbro's UK website.
Image Credit: Umbro
Trend Themes
1. Athletic-streetwear Crossovers - There is an opportunity for companies to merge the style of urban streetwear with athletic performance fabric and design.
2. Sustainable Sports Apparel - Businesses can innovate by producing athletic clothing from sustainable materials to support environmental causes and appeal to conscious consumers.
3. Collaborative Limited-edition Collections - Businesses can create limited edition capsule collections by collaborating with other related brands.
Industry Implications
1. Athletic Wear - Athletic brands can explore the new market opportunities present in urban streetwear.
2. Streetwear - Streetwear companies can create athletic-inspired clothing that stands out with unique designs, patterns, and colors.
3. Sustainability - Sustainable brands can focus on producing high-performance athletic wear that is eco-friendly and functional.
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