The We are Handsome Swimwear Range Features Prints of Wild Animals
Tia Clarke — May 2, 2013 — Naughty
References: wearehandsome & coolhunting
The We are Handsome Swimwear range is edgy and perfect for summer. The latest lookbook from the Australian brands SS13 collection features bikinis and one-piece swimsuits that have animals like pandas, wild horses and tigers printed on them.
The swimsuits are just the right amount of hip to help you keep your cool on the beach all summer. The Aussie brand has also recently made a foray into making silk screen printed leggings, which would come in handy for throwing over your bikini when the beach gets breezy.
These hip, zoological beachwear items are currently available through the We are Handsome website and some retailers. We are Handsome was formed in 2009 by friends Indhra Chagoury and Jeremy Somers. All of the prints that feature on their clothing are hand-drawn by Jeremy.
The swimsuits are just the right amount of hip to help you keep your cool on the beach all summer. The Aussie brand has also recently made a foray into making silk screen printed leggings, which would come in handy for throwing over your bikini when the beach gets breezy.
These hip, zoological beachwear items are currently available through the We are Handsome website and some retailers. We are Handsome was formed in 2009 by friends Indhra Chagoury and Jeremy Somers. All of the prints that feature on their clothing are hand-drawn by Jeremy.
Trend Themes
1. Animal Print Swimwear - Opportunity for swimwear brands to incorporate bold animal prints into their designs to attract fashion-forward consumers.
2. Silk Screen Leggings - There is a market opportunity for swimwear brands to expand their product offerings with silk screen printed leggings, providing versatile beachwear options for customers.
3. Hand-drawn Prints - Fashion brands can tap into customer preferences for unique, hand-drawn prints on swimwear and other clothing items to differentiate their products in the market.
Industry Implications
1. Swimwear - The swimwear industry can leverage animal print designs and silk screen leggings to create trendy and fashionable beachwear options for customers.
2. Fashion Retail - Fashion retailers can explore partnerships with swimwear brands to offer unique animal print swimwear and silk screen leggings to their customers.
3. Textile Printing - Opportunity for textile printing companies to collaborate with swimwear brands to produce custom-designed, hand-drawn prints for their products.
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