Shokz Debuted OpenSwim Pro at CES 2024
Laura McQuarrie — January 10, 2024 — Tech
References: engadget
At CES 2024, Shokz unveiled its first Bluetooth and MP3-compatible sports headphones made with bone conduction technology, and the OpenSwim Pro is a lightweight, open-ear design that promises to support a wide variety of active individuals. Whether they prefer to swim, run or cycle, people who are always on the move will appreciate that they can maintain situational awareness while wearing Shokz's OpenSwim Pro.
The waterproof bone conduction headphones boast a flexible Nickel-Titanium alloy frame, soft silicone and a design that doesn't get in the way of other sporting equipment like goggles or swim caps. "We know that swimmers love our existing OpenSwim headphones," said Vincent Xiong, Chief Executive Officer at Shokz, "but our most requested feature was the ability to utilize Bluetooth out of the water as well." Now, with the press of a button, users can switch between Bluetooth streaming and MP3 listening.
The waterproof bone conduction headphones boast a flexible Nickel-Titanium alloy frame, soft silicone and a design that doesn't get in the way of other sporting equipment like goggles or swim caps. "We know that swimmers love our existing OpenSwim headphones," said Vincent Xiong, Chief Executive Officer at Shokz, "but our most requested feature was the ability to utilize Bluetooth out of the water as well." Now, with the press of a button, users can switch between Bluetooth streaming and MP3 listening.
Trend Themes
1. Bone Conduction Technology - Shokz's OpenSwim Pro headphones utilize bone conduction technology, offering disruptive innovation opportunities in immersive sports audio experiences.
2. Waterproof Sports Headphones - The waterproof feature of Shokz's OpenSwim Pro headphones opens up disruptive innovation opportunities for audio technology in water-based activities.
3. Bluetooth and MP3 Compatibility - The Bluetooth and MP3 compatibility of Shokz's OpenSwim Pro headphones creates disruptive innovation opportunities for versatile audio solutions for active individuals.
Industry Implications
1. Sports Technology - Shokz's OpenSwim Pro headphones present disruptive innovation opportunities in the sports technology industry, specifically in the audio segment.
2. Water Sports - The waterproof feature of Shokz's OpenSwim Pro headphones offers disruptive innovation opportunities in the water sports industry.
3. Audio Equipment - Shokz's OpenSwim Pro headphones create disruptive innovation opportunities in the audio equipment industry with their bone conduction technology and versatility.
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