Water-Proof Cycling Wear by Urban Legend is Pretty and Practical
References: urbanlegend.cc & urbanlegend.cc
Being a passionate cyclist herself, Zsófi Geréby of UrbandLegend designs waterproof cycling wear for fashionable women who aren’t afraid of rainy days. Her 2013 Summer collection called Early Birds was inspired by an early summer morning. The campaign photos exude the lightness of vapor at the start of a sunny summer day.
The collection includes garments that accommodate the weather changes of an unpredictable summer. It includes breathable materials that are both weather-proof and light. While practical, the designs are casually elegant and can easily be included in an everyday wardrobe. Her designs are handcrafted.
Several pieces include prints of birds that resemble the name of the collection. This printed fabric was specifically designed for the Early Birds collection to inspire cyclists to get through their everyday lives in fashionable, weather-proof attire.
The collection includes garments that accommodate the weather changes of an unpredictable summer. It includes breathable materials that are both weather-proof and light. While practical, the designs are casually elegant and can easily be included in an everyday wardrobe. Her designs are handcrafted.
Several pieces include prints of birds that resemble the name of the collection. This printed fabric was specifically designed for the Early Birds collection to inspire cyclists to get through their everyday lives in fashionable, weather-proof attire.
Trend Themes
1. Fashionable Waterproof Wearables - There is an opportunity for fashion and wearable tech companies to merge and create stylish and functional waterproof clothes for various outdoor activities.
2. Sustainable Waterproof Materials - An opportunity for sustainable fashion companies to create waterproof materials using eco-friendly materials and techniques.
3. Weather-responsive Wearables - The rise of IoT technology in the wearables industry offers the opportunity to create clothes that can adapt to changing weather conditions and keep wearers comfortable outdoors.
Industry Implications
1. Fashion Industry - Companies in the fashion industry can tap into the growing trend of waterproof clothing to create stylish and functional apparel for outdoor enthusiasts.
2. Sustainability Industry - The sustainability industry has an opportunity to create waterproof materials that are eco-friendly and sustainable.
3. Wearable Technology Industry - The wearable technology industry can innovate by creating smart waterproof wearables that can adapt to weather changes, catering to outdoor enthusiasts' needs.
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