Workplace Confidential Explores Americans Watching Videos at Work
Alyson Wyers — August 29, 2014 — Pop Culture
References: wistia & designtaxi
Everyone has bad habits that lead to unproductiveness at the office, like watching videos at work. This infographic designed by ColumnFive and published by Wistia examines what kind of video content Americans watch on their mobile devices when they are supposed to be working.
Workplace Confidential notes 64% of Americans watch online videos at work according to a Harris Interactive Poll. From news clips to full length feature films, people in the United States workforce are engaging with a variety of video content. The infographic also delves into how people are watching videos at work discreetly, despite 37% of those surveyed not caring about getting caught. People prefer online videos as they are easy to share via social media.
Workplace Confidential notes 64% of Americans watch online videos at work according to a Harris Interactive Poll. From news clips to full length feature films, people in the United States workforce are engaging with a variety of video content. The infographic also delves into how people are watching videos at work discreetly, despite 37% of those surveyed not caring about getting caught. People prefer online videos as they are easy to share via social media.
Trend Themes
1. Video Streaming at Work - Analyzing the behavior of people at work watching various online video content on their mobile devices, and the trend will continue to compel organizations to reexamine their policies on the use of technology and internet access during working hours.
2. Mobile Device Usage at Work - Examining the usage of mobile devices at work, and the trend will push businesses to consider the integration of technology into their workflow and employee productivity tools, with the protocol of technology uses and security measures in place.
3. Discreet Video Watching Habits - Exploring the discreet habits of employees watching online videos at work, and the trend will create opportunities for companies to leverage this trend by creating bespoke video content for marketing and information purpose to attract more employees to their products or services.
Industry Implications
1. Media and Entertainment Industry - As the consumption of online video content is increasing, the media and entertainment industry should create more content that is optimized for mobile devices and easy to share on social media.
2. Technology Industry - Companies from the technology and software industries can help in creating mobile applications and software that allow employees to efficiently and securely access online videos during official working hours.
3. Marketing Industry - The growing trend of employees watching online videos discreetly at work can be leveraged as an opportunity by the marketing industry to produce more engaging video content for employees that communicates information, education, and product benefits in a way that aligns with their interest.
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