The Washington Post 1 Million Twitter Follower Interactive Design
Jennifer Gosnell — May 30, 2012 — Marketing
References: washingtonpost
For the Washington Post 1 million Twitter followers, the major news organization has decided to spread the love with a graphic response. Linking to a special interactive design by clicking on the company logo, you are zoomed into pixels of the faces of its actual Twitter followers. The never-ending zoomer continues every time you click in.
The design is a great way to show its Twitter fans appreciation. After setting up the Washington Post account back in 2007 and tweeting over 60,000 tweets on relevant news topics, articles, and re-tweets of its writers and news personalities, the clicker hit one million, which is a huge accomplishment. As a celebration alongside this fantastic graphic design, it has also included some of its most tweeted articles and re-tweeted tweets that helped it gain its huge following.
The design is a great way to show its Twitter fans appreciation. After setting up the Washington Post account back in 2007 and tweeting over 60,000 tweets on relevant news topics, articles, and re-tweets of its writers and news personalities, the clicker hit one million, which is a huge accomplishment. As a celebration alongside this fantastic graphic design, it has also included some of its most tweeted articles and re-tweeted tweets that helped it gain its huge following.
Trend Themes
1. Interactive Graphic Design - The use of interactive graphic design can enhance user engagement and appreciation for brands on social media platforms like Twitter.
2. Zooming Visual Effects - The incorporation of zooming visual effects in digital designs can create an immersive and captivating user experience.
3. Social Media Follower Appreciation - Brands can show appreciation to their social media followers through creative and interactive initiatives, fostering a sense of loyalty and engagement.
Industry Implications
1. Media and Publishing - Interactive graphic design and engaging social media strategies can disrupt the media and publishing industry by attracting and retaining a broader audience.
2. Digital Design - The use of zooming visual effects and interactive elements in digital design can revolutionize user experiences in various industries, including advertising and entertainment.
3. Social Media Marketing - Incorporating follower appreciation initiatives into social media marketing strategies can drive customer loyalty and brand advocacy, leading to increased customer engagement and retention.
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