Dunkin' and Backdrop Have Collaborated on a New Wall Paint Collection
Michael Hemsworth — May 18, 2021 — Marketing
References: backdrophome & coolmaterial
The Dunkin' x Backdrop Wall Paint Collection is a new offering from the direct-to-consumer paint brand that will offer consumers with a way to incorporate some familiar shades into their living space. The paints come in two signature colors including Dunkin' Orange and Dunkin' Pink, which will be instantly recognizable by consumers as the two colors used in the coffee chain's logo. The paints come in half-gallons for $39 each, but are being released as a limited-edition offering.
Backdrop Co-Founder Natalie Ebel spoke on the new Dunkin' x Backdrop Wall Paint Collection in a press release saying, "Dunkin’ is an iconic American brand and we couldn’t be more thrilled to launch their first paint colors. We’re so excited about the sensorial overlap between donuts and icing and sprinkles and paint and love these vibrant colors.”
Image Credit: Maggie Shannon
Backdrop Co-Founder Natalie Ebel spoke on the new Dunkin' x Backdrop Wall Paint Collection in a press release saying, "Dunkin’ is an iconic American brand and we couldn’t be more thrilled to launch their first paint colors. We’re so excited about the sensorial overlap between donuts and icing and sprinkles and paint and love these vibrant colors.”
Image Credit: Maggie Shannon
Trend Themes
1. Brand Themed Home Decor - The Dunkin' x Backdrop Wall Paint Collection showcases how brands can expand into the home decor space by leveraging their recognizable colors and logos.
2. Limited-edition Collaborations - The release of the Dunkin' x Backdrop Wall Paint Collection demonstrates the success of limited-edition collaborations between established brands and up-and-coming companies, creating excitement and exclusivity for consumers.
3. Art-inspired Marketing - Backdrop's co-founder Natalie Ebel's statement on the Dunkin' x Backdrop Wall Paint Collection highlights the potential for art-inspired marketing campaigns that can appeal to consumers' senses and emotions.
Industry Implications
1. Paint Industry - Direct-to-consumer paint brands like Backdrop can leverage partnerships with recognizable brands to create limited-edition collections and appeal to a wider consumer base.
2. Retail Industry - Established brands like Dunkin' can collaborate with emerging companies in the home decor space, expanding their reach and creating new revenue streams.
3. Marketing Industry - The Dunkin' x Backdrop collaboration demonstrates the power of art-inspired marketing campaigns, which can create a unique emotional connection with the consumer and drive sales.
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