This Dunkin' Merch Celebrates the Summer Season
Michael Hemsworth — July 20, 2023 — Marketing
References: shopdunkin & comicbook
This Dunkin' merch is being launched to coincide with the summer season as a range of products perfect for avid fans of the cafe brand to pick up. The collection of merch includes clothing, accessories, a beach towel, an inflatable donut-shaped pool and even a pickle ball set, which are each themed with the cafe's signature color scheme in mind. The products are expected to be a hit amongst consumers looking to elevate their style and express their fandom to those around them.
The latest Dunkin' merch is being offered via the brand's online shop where consumers can pick it up starting at $22. The products take a slightly more subdued approach to branded merch that highlights color and simple branding.
Image Credit: Dunkin'
The latest Dunkin' merch is being offered via the brand's online shop where consumers can pick it up starting at $22. The products take a slightly more subdued approach to branded merch that highlights color and simple branding.
Image Credit: Dunkin'
Trend Themes
1. Summer-themed Merch - Companies can capitalize on the summer season by launching themed merchandise that resonates with consumers looking to express their style and fandom.
2. Elevating Style with Branded Merch - There is an opportunity for businesses to create branded merchandise that takes a more subdued and stylish approach, focusing on color and simple branding.
3. Cafe Fandom Merchandise - Creating merchandise for avid fans of a specific cafe brand can be a lucrative venture, as people are often enthusiastic about expressing their support and affiliation.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can tap into the trend of summer-themed merchandise, offering stylish options that cater to consumers' desire to showcase their fandom and personal style.
2. Retail and E-commerce - Retailers and e-commerce platforms can benefit from the demand for elevated branded merchandise, providing a wide range of options online for consumers to express their affiliations and preferences.
3. Food and Beverage - Cafe and restaurant chains can explore opportunities to create and sell merchandise connected to their brand, leveraging the enthusiasm of their loyal customers and expanding their revenue streams.
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