'Walking in the Wonderland' by Paul Tsang Will Trip You Out
Allison Love — September 2, 2010 — Fashion
References: behance.net & behance.net
'Walking in the Wonderland' by Paul Tsang is definitely an interesting trip down the rabbit hole. The photoshoot is the spring/summer 2010 campaign for 'Five Plus' and is definitely a colorful spread of imaginary fun.
The shoot features colorful clouds and pastel ladders with which the model casually poses with. The 'Alice in Wonderland'-themed shoot is definitely one which is in sync with the psychedelic story itself.
Implications - By evoking an Alice in Wonderland theme, this editorial gives viewers an escape from the troubles and stress of their recession-affected daily lives. The whimsical colors, spontaneous spurts of clouds and fog, and fairy tale fashion offer a beautiful, if temporary, respite.
The shoot features colorful clouds and pastel ladders with which the model casually poses with. The 'Alice in Wonderland'-themed shoot is definitely one which is in sync with the psychedelic story itself.
Implications - By evoking an Alice in Wonderland theme, this editorial gives viewers an escape from the troubles and stress of their recession-affected daily lives. The whimsical colors, spontaneous spurts of clouds and fog, and fairy tale fashion offer a beautiful, if temporary, respite.
Trend Themes
1. Psychedelic Fashion - Opportunity to incorporate wacky and immersive visuals that create a surreal experience for the audience.
2. Fantasy-themed Campaigns - Opportunity to leverage beloved fairy tale stories, like Alice in Wonderland, to provide a nostalgic escape for consumers.
3. Colorful Imagery - Opportunity to use vibrant and playful visuals to create a memorable and eye-catching campaign.
Industry Implications
1. Fashion and Apparel - There is an opportunity for fashion brands to incorporate whimsical and fantastical elements into their campaigns to create a unique and unforgettable experience for customers.
2. Entertainment and Media - There is an opportunity for entertainment and media companies to leverage fantasy-themed campaigns with immersive visuals to promote movies, TV shows, and other content.
3. Marketing and Advertising - There is an opportunity for marketing and advertising agencies to create visually stunning campaigns that break away from traditional advertising methods to capture the attention of consumers.
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