BrewDog & Lamb of God Collaborated to Create Ghost Walker
Laura McQuarrie — April 14, 2020 — Lifestyle
References: shopusa.brewdog & prnewswire
Ghost Walker is the newest creation from BrewDog and it marks the first time the craft brewer collaborated on an alcohol-free beer. The non-alcoholic beer was created with global heavy metal band Lamb of God and it shares the quality of craft beer to non-drinkers. Ghost Walker boasts less than 0.5% alcohol and a hop-forward flavor with pine and grassy notes.
Instead of announcing the creation of the collaborative beer at the kickoff of its global tour, which is now postponed, Lamb of God is now introducing the non-alcoholic beer with the video premiere of a live performance of the song Ghost Walking from the 2012 album Resolution. When the band can continue touring safely as planned, Ghost Walker is set to be sold as a non-alcoholic alternative to beer.
Instead of announcing the creation of the collaborative beer at the kickoff of its global tour, which is now postponed, Lamb of God is now introducing the non-alcoholic beer with the video premiere of a live performance of the song Ghost Walking from the 2012 album Resolution. When the band can continue touring safely as planned, Ghost Walker is set to be sold as a non-alcoholic alternative to beer.
Trend Themes
1. Craft Non-alcoholic Beers - The rising popularity of non-alcoholic craft beer, a market gap that presents an opportunity to create new alcohol-free flavor profiles.
2. Collaboration Beers - Collaboration beers between brands and musicians or artists, that appeal to niche markets and can increase brand awareness.
3. Non-alcoholic Alternatives - A shift towards offering more non-alcoholic alternatives in the beer industry, catering to a growing demand for low-alcohol or alcohol-free options.
Industry Implications
1. Craft Beer - Opportunities for brewers to expand their product range with non-alcoholic craft beers, tapping into new markets and offering innovative flavor profiles.
2. Music - Musicians or music festivals can collaborate with beverage brands to create unique beers that cater to their fans, creating buzz and increasing brand awareness.
3. Food and Beverage - The food and beverage industry can benefit from offering more non-alcoholic beverage options, in response to shifting consumer preferences towards healthier and less alcoholic choices.
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