FANGORIA Partnered with Phantom Carriage for the Imbue of Kang Kob Beer
Elena Rahman — October 20, 2021 — Marketing
References: eventbrite & fangoria
FANGORIA and Phantom Carriage Brewery kick off October with their partnered Imbue of Kang Kob beer launch. The fall brew is described as a "play on a deconstructed Thai pumpkin soup." Fall is often associated with pumpkin flavors. Coffee, food, beer, and all other favorable items undergo a fall-themed makeover throughout this time.
The Imbue of Kang Kob beer follows the pumpkin trend with an added Thai flare. In addition to the beer launch, the partnership put together a screening event. Peter Jackson's classic and hard-to-find 1992 horror movie Dead Alive will be shown by FANGORIA and Phantom Carriage Brewery at the Phantom Theatre and the Graveyard Patio. Guests will enjoy a curated two-course dinner featuring Phantom Carriage beers.
Image Credit: FANGORIA / Phantom Carriage Brewery
The Imbue of Kang Kob beer follows the pumpkin trend with an added Thai flare. In addition to the beer launch, the partnership put together a screening event. Peter Jackson's classic and hard-to-find 1992 horror movie Dead Alive will be shown by FANGORIA and Phantom Carriage Brewery at the Phantom Theatre and the Graveyard Patio. Guests will enjoy a curated two-course dinner featuring Phantom Carriage beers.
Image Credit: FANGORIA / Phantom Carriage Brewery
Trend Themes
1. Seasonal Flavored Products - Potential for disruptive innovation in creating unique flavor combinations for seasonal products beyond the traditional pumpkin flavor.
2. Culinary-inspired Brewing - Opportunity for breweries to collaborate with chefs to create innovative beer flavors that incorporate unique savory or spicy ingredients inspired by cuisine from around the world.
3. Cross-industry Events - Possibility for businesses to collaborate on events that cross different industries and offer a unique experience to customers.
Industry Implications
1. Brewing - Breweries can experiment with unconventional flavors and ingredients to create unique and daring beers that will differentiate them in the marketplace.
2. Movie and Entertainment - Opportunities for movie theaters or entertainment venues to partner with breweries or other food and beverage businesses to offer unique dining experiences paired with movie screenings.
3. Food and Beverage - Collaborations between breweries and other food and beverage businesses, such as restaurants or coffee shops, to offer unique flavor combinations in their products could revolutionize the food and beverage industry.
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