Wagamama and Fable Partnered on New Meat-Free Dishes
Michael Hemsworth — May 29, 2024 — Lifestyle
References: wagamama & vegconomist
Wagamama and Fable have partnered to provide diners in the UK with several mushroom-based dishes that prioritize a flavor-forward experience with no meat in the mix. The dishes are each crafted with Fable's Pulled Shiitake product, and includes two vegan-friendly options including the Pulled Shiitake Koyo Bowl and the Pulled Shiitake Crispy Otsumami. The restaurant is also offering two vegetarian-friendly options including the Edamame, Truffle and Pulled Shiitaki Gyoza and the Crispy Pulled Shiitake Saku Saku Soba.
CEO and Co-Founder at the Fable Food Co. commented on the Wagamama and Fable partnership saying, "Wagamama is a UK institution — 170 restaurants serving fresh, nourishing, and delicious Asian flavours in a format inspired by fast-paced, Japanese ramen bars. And it’s a wonderful fit for our Pulled Shiitake product! Wagamama have some of the highest global standards for their supply chain, food safety and allergens and it’s a wonderful accomplishment from our team and shiitake mushroom farming partners to meet these standards.”
Image Credit: Wagamama
CEO and Co-Founder at the Fable Food Co. commented on the Wagamama and Fable partnership saying, "Wagamama is a UK institution — 170 restaurants serving fresh, nourishing, and delicious Asian flavours in a format inspired by fast-paced, Japanese ramen bars. And it’s a wonderful fit for our Pulled Shiitake product! Wagamama have some of the highest global standards for their supply chain, food safety and allergens and it’s a wonderful accomplishment from our team and shiitake mushroom farming partners to meet these standards.”
Image Credit: Wagamama
Trend Themes
1. Mushroom-based Meat Alternatives - The rise in mushroom-based meat alternatives allows restaurants to offer flavorful, plant-based dishes that appeal to a growing demographic of vegetarians and vegans.
2. Collaborative Vegan Menus - Partnerships between innovative food companies and established restaurant chains can result in new, diverse, and appealing menu options for consumers.
3. Asian-inspired Plant-based Cuisine - Incorporating plant-based ingredients into Asian-inspired dishes can attract health-conscious diners interested in nutritious and meat-free versions of their favorite cuisines.
Industry Implications
1. Plant-based Food Industry - The collaboration showcases opportunities for growth and innovation within the plant-based food industry by creating appealing alternatives to traditional meat dishes.
2. Restaurant and Food Service Industry - Implementing plant-based options in restaurant menus can increase customer satisfaction and diversify offerings in the competitive food service sector.
3. Sustainable Agriculture - Utilizing sustainably farmed mushrooms in high-demand products highlights the potential for sustainable practices to meet global food industry standards.
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