W.Wagtail Wine Packaging Has an Academic Avian Flair
Amelia Roblin — April 26, 2011 — Lifestyle
References: voicedesign.net & packagingoftheworld
One gets used to buying his fermented grape beverage within a prototypical bottle, but the creators of W.Wagtail Wine packaging aims to soar to new heights with the label of the Longview Vineyard brand.
Design studio Voice of Australia was not satisfied with the standard aesthetic, and chose to make the product's sticker much like vintage bird-watcher membership certificates. Influenced by examples of documents from the 1940s, the team conceived its own version, making the company behind the alcoholic drink a "Sparkling Wine Society" within the theme. The liquor's specific name is scrawled across the license as if it's the name of the accredited, and a detailed color sketch of a bird finds itself in the center. The W.Wagtail Wine packaging is set off appropriately with an antique image of illustration and typeface.
Design studio Voice of Australia was not satisfied with the standard aesthetic, and chose to make the product's sticker much like vintage bird-watcher membership certificates. Influenced by examples of documents from the 1940s, the team conceived its own version, making the company behind the alcoholic drink a "Sparkling Wine Society" within the theme. The liquor's specific name is scrawled across the license as if it's the name of the accredited, and a detailed color sketch of a bird finds itself in the center. The W.Wagtail Wine packaging is set off appropriately with an antique image of illustration and typeface.
Trend Themes
1. Vintage-inspired Packaging - Exploring vintage aesthetics in packaging design, particularly inspired by historical documents, offers opportunities for differentiation and nostalgia.
2. Theme-based Branding - Creating branding elements that revolve around a specific theme, such as the 'Sparkling Wine Society,' adds a unique and captivating touch to products.
3. Illustrative Label Designs - Incorporating detailed illustrations, like the bird sketch in W.Wagtail Wine packaging, can bring a sense of artistry and charm to product labeling.
Industry Implications
1. Wine and Spirits - The wine industry can explore innovative packaging designs and branding concepts to stand out in a crowded market.
2. Packaging Design - Packaging design agencies have an opportunity to leverage vintage aesthetics and thematic elements to attract clients and create unique product experiences.
3. Graphic Design and Illustration - Graphic designers and illustrators can tap into the trend of incorporating intricate illustrations in product labels to showcase their creative skills and add value to brands.
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