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Fermented Rye Beverages

Clean the Sky - Positive Eco Trends & Breakthroughs

The Kvass Vyatsky is Prepared Using Ancient Recipes

— March 19, 2020 — Lifestyle
The original rye kvass Vyatsky drink was prepared with live fermentation practices that are drawn from ancient recipes that have been marked down by Vyatsky monks during the XII-XIII century. The Vyatsky kvass uses rye malt and commemorates the historic time where Russians were suffering from a lack of vitamins during the winter and thirst during the summer.

The kvass recipe dates back thousands of years and is currently a widespread libation that is enjoyed on a daily basis. It has a rich history of being prepared for peasants and landlord, the military and monks, and more. This kvass Vyatsky is made from rye bread and uses rye malt for the natural fermentation process.


Image Credit: Russian Food USA
Trend Themes
1. Fermented Beverages - Expanding the variety of fermented beverages with unique flavors and historical significance can attract consumers seeking new experiences.
2. Ancient Recipes Revival - Exploring revival strategies for old fermentation recipes can provide a unique branding and cultural experience for consumers.
3. Natural Fermentation Practices - Adopting natural fermentation practices can serve as a factor for product differentiation and potential health benefits.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of traditional and unique products to offer consumers a diverse range of options.
2. Craft Beer and Spirits - Craft beer and spirit companies can incorporate fermented rye into their product line, offering consumers unique flavors and cultural experiences.
3. Hospitality and Tourism - Hotels and tourism companies can offer guests unique cultural experiences by showcasing historic fermented beverage recipes in their dining options.
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