VW Launches ‘TDI Truth or Dare' to Rebrand Diesel Engines
Marissa Brassfield — May 5, 2009 — Autos
References: tdi.vw & motorauthority
Diesel cars haven’t always been associated with fun and sportiness, but VW’s ‘TDI Truth or Dare’ website is hoping to change that. The website is meant to promo the 2009 VW Jetta TDI by illustrating not only its benefits to the environment over a standard gas engine, but the inherent fun the driver will have owning one.
With fun videos like the one above, which pairs up a 2009 VW Jetta TDI against a Toyota Prius, the VW ‘TDI Truth or Dare’ site proves that green can be fun too. And as Motor Authority points out, VW has listed the 2009 VW Jetta TDI’s racing accomplishments, green credentials, tax credits, and comparative benefits over hybrids in order to give eco-minded individuals another automotive option.
With fun videos like the one above, which pairs up a 2009 VW Jetta TDI against a Toyota Prius, the VW ‘TDI Truth or Dare’ site proves that green can be fun too. And as Motor Authority points out, VW has listed the 2009 VW Jetta TDI’s racing accomplishments, green credentials, tax credits, and comparative benefits over hybrids in order to give eco-minded individuals another automotive option.
Trend Themes
1. Rebranding Diesel Engines - Opportunity to disrupt the perception of diesel cars by promoting their fun and sporty attributes.
2. Making Green Fun - Opportunity to showcase the environmental benefits of eco-friendly vehicles in an engaging and enjoyable way.
3. Comparative Marketing - Opportunity to highlight the advantages of a specific product over competitors through direct comparisons.
Industry Implications
1. Automotive - Opportunity for automakers to reposition diesel cars as a desirable and thrilling option for consumers.
2. Marketing and Advertising - Opportunity for agencies to create innovative campaigns that challenge traditional perceptions and make sustainability more appealing.
3. Renewable Energy - Opportunity for renewable energy companies to collaborate with automotive brands and promote the environmentally-friendly aspects of their products.
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