Volkswagen Canada Debuts its Own Version of Spotify Wrapped
Grace Mahas — December 2, 2021 — Marketing
References: open.spotify
Volkswagen Canada recently debuted its own version of Spotify Wrapped dubbed #ElectricWrapped, a playlist plugging its commitment to an electric future. The innovative marketing scheme is being debuted with a campaign called 'A Year in Electric' and features songs related to electric power. The genres range from hip-hop and pop to heavy metal and country.
Over the past year, the music fans in charge of Volkswagen’s Spotify account have listened to nothing but songs related to electricity, green energy, the environment, etc. That generated a 'Spotify Wrapped' playlist demonstrating its belief in an all-electric future, highlighted by songs like Drake’s 'Charged Up,' Katy Perry’s 'Electric,' and AC/DC’s 'High Voltage.'
“It’s always fantastic when a brand can put their mission into action. Volkswagen’s commitment to carbon net neutrality is more than just a statement,” said Alexis Bronstorph, Co-Chief Creative Officer, TAXI. “We can bring this to life in really fun ways, like getting in on something we all love to share—Spotify Wrapped.”
Volkswagen is sharing the playlist on its Spotify channel and across its various social channels.
Image Credit: Volkswagen Canada
Over the past year, the music fans in charge of Volkswagen’s Spotify account have listened to nothing but songs related to electricity, green energy, the environment, etc. That generated a 'Spotify Wrapped' playlist demonstrating its belief in an all-electric future, highlighted by songs like Drake’s 'Charged Up,' Katy Perry’s 'Electric,' and AC/DC’s 'High Voltage.'
“It’s always fantastic when a brand can put their mission into action. Volkswagen’s commitment to carbon net neutrality is more than just a statement,” said Alexis Bronstorph, Co-Chief Creative Officer, TAXI. “We can bring this to life in really fun ways, like getting in on something we all love to share—Spotify Wrapped.”
Volkswagen is sharing the playlist on its Spotify channel and across its various social channels.
Image Credit: Volkswagen Canada
Trend Themes
1. Electric Car-themed Playlists - As more automakers enter the EV market, creating playlists to celebrate the electric future could become a way for brands to build emotional connections with the growing community.
2. Environmental-themed Branding - With an increased focus on climate change, brands that can demonstrate a commitment to sustainability through creative marketing campaigns stand to gain a competitive edge.
3. Social Media as a Marketing Platform - Innovative marketing schemes, such as Volkswagen Canada's #ElectricWrapped campaign, demonstrate the power of social media to connect with target audiences and build brand loyalty.
Industry Implications
1. Automotive - As more car manufacturers make the switch to electric, capitalizing on creative marketing campaigns like Volkswagen Canada's #ElectricWrapped could be a way to differentiate brands and build consumer loyalty.
2. Music - Collaborating with car companies to create electric car-themed playlists could be a unique way for artists and music labels to build stronger relationships with their fans while promoting sustainable lifestyles.
3. Marketing and Advertising - Volkswagen Canada's #ElectricWrapped demonstrates the power of innovative marketing schemes that tap into popular culture references, social media, and cultural trends to connect with target audiences and build brand loyalty.
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