VSO Ireland Chooses Humor to Promote Voluntary Overseas Service
Shelby Lee Walsh — January 27, 2010 — Pop Culture
References: vso.ie & adsoftheworld
VSO Ireland (Voluntary Service Overseas) is taking the humor route to get teachers to go to places where they are needed such as Guyana, Ghana, Nepal and Mongolia. The ad (at first glance) appears to be some horrible 1980s or 1990s infomercial for unnecessary products, but it is actually a cleverly disguised ad for VSO Ireland.
Check out the video above to see how a very serious and helpful organization is using humor to spread awareness and promote voluntary services overseas.
Check out the video above to see how a very serious and helpful organization is using humor to spread awareness and promote voluntary services overseas.
Trend Themes
1. Humorous Advertising - Disruptive innovation opportunity: Businesses can leverage humor to create memorable and engaging advertisements that capture consumers' attention.
2. Disguised Promotion - Disruptive innovation opportunity: Companies can employ creative tactics, such as disguising promotional material as something else, to intrigue and engage their target audience.
3. Volunteer-based Initiatives - Disruptive innovation opportunity: Organizations can promote and encourage volunteerism by showcasing the impact and benefits of volunteering through compelling storytelling.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertising agencies can explore the use of humor as a persuasive tool to connect with consumers on an emotional level and differentiate themselves in the market.
2. Nonprofit - Disruptive innovation opportunity: Nonprofit organizations can adopt creative promotional strategies to attract volunteers and increase awareness about their causes.
3. Education - Disruptive innovation opportunity: Educational institutions can use humorous approaches to recruit and motivate teachers to work in areas experiencing a shortage of educators.
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