VOSS+ Water is Enhanced with Additions Like Collagen or Vitamin D
Laura McQuarrie — June 3, 2021 — Lifestyle
VOSS+ water, a line of functional beverages, was recently expanded to play a bigger part in consumers' daily lives. Previously, the premium water brand introduced a variety with a plant-based multi-mineral complex derived from seaweed and its new offerings help people get more collagen and Vitamin D.
VOSS+ Collagen contains 10 grams of collagen per bottle, plus a berry essence and just 40 calories per bottle. Similarly, the new functional beverage enriched with Vitamin D shares 50% of the recommended daily value of Vitamin D with a citrus essence. This variety helps to recognize that more than 40% of the American adult population is deficient in Vitamin D. Free from sweeteners, the bottled water beverages are packaged in 100% recycled PET bottles.
VOSS+ Collagen contains 10 grams of collagen per bottle, plus a berry essence and just 40 calories per bottle. Similarly, the new functional beverage enriched with Vitamin D shares 50% of the recommended daily value of Vitamin D with a citrus essence. This variety helps to recognize that more than 40% of the American adult population is deficient in Vitamin D. Free from sweeteners, the bottled water beverages are packaged in 100% recycled PET bottles.
Trend Themes
1. Premium Functional Waters - Functional beverages with added nutrients are becoming more popular and could lead to new opportunities for health and wellness products.
2. Collagen-enriched Beverages - Collagen-enhanced drinks may disrupt the supplement market as consumers seek more convenient and accessible ways to consume collagen.
3. Vitamin D-enriched Beverages - Increasing awareness of Vitamin D deficiency may create a demand for more products enriched with this essential nutrient.
Industry Implications
1. Beverage Industry - Functional beverages are a growing segment of the beverage industry, and companies can innovate by developing new products with added nutrients.
2. Health and Wellness Industry - Functional waters with added nutrients provide opportunities for the health and wellness industry to develop products that meet consumers' demand for convenient and effective ways to improve their health.
3. Sustainability Industry - The use of 100% recycled PET bottles in VOSS+ water can inspire other companies to incorporate sustainable practices in their manufacturing processes and reduce their environmental impact.
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