The VONSUNG Glasshouse Breeds Confusion and Awe
Susan Keefe — September 30, 2011 — Lifestyle
References: tramshed2011 & notcot
The VONSUNG Glasshouse is a transparent wonder of architectural design conceived by designers Joseph Sung, Michiko Ito, Jing Chen, Gernano Cavalli and Grace Hsu. This piece of crystallized perfection was created for the 2011 Tramshed design festival in London, England.
Constructed using polycarbonate, the structure acts as a sort of "incubator" for a technicolor assortment of tasty treats within. The edible portion of the three dimensional installation was supplied by the bakery Viet Hoa. The lush spread of Vietnamese delicacies were surveyed by a audience of glossy Peter Pan Rabbits by Ligne Roset. This strangely surreal presentation of a fairy tale worthy house brings to mind the playfully unsettling work of Lewis Carroll. The piece invites the viewer to engage with the structure and inspires a touch of whimsy and a dose of curious trepidation.
The VONSUNG Glasshouse is a masterwork of design and bizarre presentation. If the aesthetics don't pique your interest, the food certainly will.
Constructed using polycarbonate, the structure acts as a sort of "incubator" for a technicolor assortment of tasty treats within. The edible portion of the three dimensional installation was supplied by the bakery Viet Hoa. The lush spread of Vietnamese delicacies were surveyed by a audience of glossy Peter Pan Rabbits by Ligne Roset. This strangely surreal presentation of a fairy tale worthy house brings to mind the playfully unsettling work of Lewis Carroll. The piece invites the viewer to engage with the structure and inspires a touch of whimsy and a dose of curious trepidation.
The VONSUNG Glasshouse is a masterwork of design and bizarre presentation. If the aesthetics don't pique your interest, the food certainly will.
Trend Themes
1. Transparent Structures - Designers could create more transparent structures that act as incubators for art or food, inviting viewer engagement and awe, like VONSUNG Glasshouse.
2. Edible Art Installations - Creating edible art installations like the one in VONSUNG Glasshouse allows for a playful and interactive experience for viewers, with potential for commercial use in restaurants or events.
3. Surrealist Presentations - Using surrealist elements in food, art, and design presentations like VONSUNG Glasshouse can evoke a whimsical and curious response from the audience, leading to potential for unique branding and marketing campaigns.
Industry Implications
1. Architecture - Architects and designers can utilize polycarbonate and other materials to create transparent structures like VONSUNG Glasshouse for unique projects, events, and potentially even commercial use in the hospitality industry.
2. Food and Beverage - Restaurants, caterers, and events can incorporate edible art installations like the one in VONSUNG Glasshouse to create a visually stunning and interactive experience for their customers or guests.
3. Art and Design - Artists and designers can incorporate elements of surrealism and playfulness in their installations like VONSUNG Glasshouse to create a unique brand identity or marketing campaign for themselves or their clients.
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