Ron Carúpano Turned Rum Bottle Designs into Digital Assets
Laura McQuarrie — August 31, 2021 — Art & Design
References: roncarupano & thespiritsbusiness
Venezuelan brand Ron Carúpano is exploring Art, Innovation and Rum with a project that turns rum bottle designs into works of art. Created in collaboration with five artists, the project features the brand's Legendario expression, which can now be owned as a digital asset. The NFTs spotlight each Venezuelan artist's unique perspective and style, and the designs can now be found in the OpenSea marketplace.
Profits from the innovative NFT project from Ron Carúpano and artists Armando Velutini, Aureliano Parra, Gerardo Campos, Dagor and Carlos Vallenilla will help to support the Thomas Merle Foundation in Carúpano, Venezuela, which is the same place where the rum producer’s ageing facilities can be found. The unique art pieces celebrate artistry, feed back into the local community and help to provide collectors with authenticated goods that they can keep or trade.
Profits from the innovative NFT project from Ron Carúpano and artists Armando Velutini, Aureliano Parra, Gerardo Campos, Dagor and Carlos Vallenilla will help to support the Thomas Merle Foundation in Carúpano, Venezuela, which is the same place where the rum producer’s ageing facilities can be found. The unique art pieces celebrate artistry, feed back into the local community and help to provide collectors with authenticated goods that they can keep or trade.
Trend Themes
1. Digital Asset Conversions - Brands are turning physical products into digital assets, creating new revenue streams and enhancing the value of their products.
2. NFT Art Collaboration - Collaborations between brands and artists to create NFTs are becoming more common, allowing for unique art pieces to be created and sold as digital assets.
3. Social Impact NFT Projects - NFT projects that support local communities or charitable causes are becoming more popular as a way to give back while also creating innovative and valuable digital assets.
Industry Implications
1. Alcohol Industry - Alcohol brands can explore turning their bottle designs into NFTs to create new revenue streams and enhance the value of their products.
2. Art Industry - Artists can collaborate with brands to create unique NFTs that showcase their art and style, creating a new channel for art sales and exposure.
3. Blockchain Industry - The use of blockchain technology to create and authenticate NFTs is becoming increasingly important as NFTs become a more common way to buy and sell digital assets.
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