Volkswagen Contortionist Humorously Advertises the Park Assist Feature
Alyson Wyers — July 8, 2014 — Autos
References: youtu.be & adsoftheworld
Known for its small cars, like the Beetle, this German car company pokes fun at themselves in this Volkswagen Contortionist commercial. Designed and conceived by ad agency DDB Mexico, the TV spot features a young man in a doctor's office. He is told to have a seat while he waits, but only one spot is still available in the full waiting room. A woman quickly sits down and he is presented with only one other option: a square space in a cabinet. Rather than stand, he contorts his body to fit into it.
The Volkswagen Contortionist commercial advertises their new parking assist feature. Copywriter and art director Aldo Ramirez crafted a clever line, which reads "There are no complicated spots. Park Assist by Volkswagen." Creative directors Fernando Quirez and Auber Romero with photographer Juan Salvarredy and post production Ximena Clavelli were also on the project.
The Volkswagen Contortionist commercial advertises their new parking assist feature. Copywriter and art director Aldo Ramirez crafted a clever line, which reads "There are no complicated spots. Park Assist by Volkswagen." Creative directors Fernando Quirez and Auber Romero with photographer Juan Salvarredy and post production Ximena Clavelli were also on the project.
Trend Themes
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2. Creative Marketing Strategies - Disruptive innovation opportunity: Develop unique and out-of-the-box marketing campaigns that capture the attention of the target audience and differentiate from competitors.
3. Innovative Advertising Techniques - Disruptive innovation opportunity: Explore unconventional advertising methods, such as using contortionist humor, to create memorable and impactful brand messaging.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate advanced parking assist technologies in vehicles to enhance convenience and safety for drivers.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace creativity and humor in advertising campaigns to captivate consumer attention and build brand awareness.
3. Film and Entertainment - Disruptive innovation opportunity: Collaborate with talented filmmakers and creative professionals to produce engaging commercials that resonate with viewers.
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