Louis Vuitton Presented the Volez Voguez Voyagez Exhibit in Japan
Rebecca Byers — April 29, 2016 — Marketing
References: superfuture & retaildesignblog.net
Open through June 19, 2016, the Volez Voguez Voyagez by Louis Vuitton presents an immersive travel-themed retrospective exhibition that takes spectators on a visual journey through the brand's history of luggage. Since the company's launch in 1854, Louis Vuitton has been synonymous with luxury and specifically, luxury travel thanks to its signature trunk range.
The Volez Voguez Voyagez retrospective was presented last winter in Paris and is being hosted in Tokyo at a purpose-built venue that takes visitors through a series of carefully curated settings. In addition to the original exhibition, a specially designed portion has been added that celebrates the brand's special ties to Japan.
The venue is located close to the city's Imperial Palace and includes a wealth of materials from the brand's archives.
The Volez Voguez Voyagez retrospective was presented last winter in Paris and is being hosted in Tokyo at a purpose-built venue that takes visitors through a series of carefully curated settings. In addition to the original exhibition, a specially designed portion has been added that celebrates the brand's special ties to Japan.
The venue is located close to the city's Imperial Palace and includes a wealth of materials from the brand's archives.
Trend Themes
1. Luxury Travel Exhibits - Opportunities for immersive, travel-themed exhibitions that showcase the history of luxury brands and their connection to travel.
2. Retrospective Experiences - Creating interactive exhibitions that take spectators on a visual journey through a brand's history and heritage.
3. Cultural Collaborations - Developing specially designed portions of exhibitions that celebrate the brand's special ties to a specific country or culture.
Industry Implications
1. Fashion - Fashion brands can create immersive exhibitions that showcase their history and connect with consumers on a deeper level.
2. Travel - Opportunities for travel companies to partner with luxury brands and create travel-themed experiences for customers.
3. Museum and Exhibition - Museums and exhibition venues can collaborate with luxury brands to create unique and engaging showcases of their history and heritage.
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