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Pastel 90s Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Maritza Veer Brings the 90s Back for Vogue Mexico's April Issue

— April 3, 2015 — Pop Culture
Maritza Veer stars in the 'La Fuerza De Los 90’s' (The Force of the 90s) editorial for Vogue Mexico's April 2015 issue.

The 90s are certainly a force to be reckoned with; it is a decade that continually seems to boomerang its way back into fashion consciousness. We return to the 90s, in an aesthetic sense, time and time again, reinterpreting the styles of the decade to suit our current aesthetic preferences, but otherwise, content to immerse ourselves in the nostalgia.

Fashion editor Marina Gallo's take on the 90s include pastel hues that are perfect for spring, thick tube socks and sweaters loosely tied around the shoulders. It's a mature, grown-up version of the 90s, and imuch like Veer herself, it's absolutely gorgeous.

Trend Themes
1. 90s Fashion Revival - The ongoing trend of bringing back 90s fashion elements like pastel hues and thick tube socks presents opportunities for retailers and fashion brands to tap into the nostalgia-driven market.
2. Nostalgic Aesthetic - The enduring appeal of 90s aesthetics opens up opportunities for creative professionals to recreate and reinterpret the styles of the decade in contemporary ways.
3. Matured 90s Style - The evolution of 90s fashion, such as the sophisticated and grown-up version seen in this editorial, inspires designers and fashion influencers to create new styles that merge nostalgia with a modern, refined aesthetic.
Industry Implications
1. Fashion Retail - The revival of 90s fashion trends creates business opportunities for retailers to market and sell products that appeal to the nostalgia-driven consumer base.
2. Creative Arts - The nostalgic aesthetic of the 90s provides creative professionals in fields like photography, design, and advertising with opportunities to create captivating and engaging content that resonates with the audience.
3. Fashion Design - The transformation of 90s style into a more mature and sophisticated look offers fashion designers the chance to innovate and create new collections that merge the nostalgia of the past with a contemporary edge.
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