vitaminwater's Zero-Sugar 'with love' is Indulgent Yet Healthy
Laura McQuarrie — March 8, 2023 — Lifestyle
References: vitaminwater & businesswire
vitaminwater's zero-sugar lineup recently expanded to include two new flavors, with love (raspberry dark chocolate) and forever you (coconut lime.) These new drinks share the brand's new zero-sugar reformulation that includes monk fruit and stevia in addition to added vitamins and nutrients.
To create these refreshing new flavors, the brand relied on extensive consumer and beverage technology data. Both flavors represent the ways consumers can nourish more sides of themselves.
Consumers are increasingly becoming more health-conscious and are turning to zero-sugar beverages in order to meet their health and nutrition needs. This shift towards healthier alternatives is an encouraging sign that consumers are becoming more mindful of their health, nutrition and lifestyle choices.
To create these refreshing new flavors, the brand relied on extensive consumer and beverage technology data. Both flavors represent the ways consumers can nourish more sides of themselves.
Consumers are increasingly becoming more health-conscious and are turning to zero-sugar beverages in order to meet their health and nutrition needs. This shift towards healthier alternatives is an encouraging sign that consumers are becoming more mindful of their health, nutrition and lifestyle choices.
Trend Themes
1. Zero-sugar Beverages - The demand for zero-sugar beverages is increasing as more consumers become health-conscious, providing opportunities to develop innovative drinks with added vitamins and nutrients.
2. Flavored Water Beverages - Incorporating unique and indulgent flavor profiles into water-based beverages can attract consumers looking for healthy yet more interesting alternatives to regular water.
3. Data-driven Product Development - Using consumer and beverage technology data can help create innovative and appealing flavors that cater to the changing preferences of health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can develop more zero-sugar and flavored water beverages with added vitamins and nutrients, responding to consumer health and flavor preferences.
2. Health and Wellness Industry - The health and wellness industry can partner with the beverage industry to promote and distribute zero-sugar and flavored water beverages as part of a healthy and nutrition-conscious lifestyle.
3. Data Analytics Industry - The data analytics industry can help the beverage industry by providing insights and analysis of consumer and beverage technology data for more effective product development and marketing.
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