Vita Coco Choc-o-lot is Made with Responsibly Sourced Coconuts
Michael Hemsworth — October 16, 2021 — Marketing
The Vita Coco Choc-o-lot drink is a chocolatey, coconut-based refreshment being launched by the brand to provide consumers with an indulgently flavored beverage that's nutritionally supportive.
The drink contains less than 100-calories per serving and is rich in potassium as well as vitamin C, which makes it great for helping a person to overcome sluggish feelings in the afternoon. The drink is being launched in the UK in select Sainsbury's, Waitrose and Co-op stores with a supermarket rollout expected soon.
The Vita Coco Choc-o-lot drink maintains a free-from recipe that is vegan-friendly, dairy-free and made with responsibly sourced coconuts. The beverage is rich in chocolate flavor to make it more of a treat that is nutritionally beneficial and a far better option than an energy drink.
The drink contains less than 100-calories per serving and is rich in potassium as well as vitamin C, which makes it great for helping a person to overcome sluggish feelings in the afternoon. The drink is being launched in the UK in select Sainsbury's, Waitrose and Co-op stores with a supermarket rollout expected soon.
The Vita Coco Choc-o-lot drink maintains a free-from recipe that is vegan-friendly, dairy-free and made with responsibly sourced coconuts. The beverage is rich in chocolate flavor to make it more of a treat that is nutritionally beneficial and a far better option than an energy drink.
Trend Themes
1. Coconut-based Beverages - The trend of incorporating coconut-based drinks into the market with new and creative flavors continues to rise as consumers demand healthier beverage options.
2. Low-calorie Chocolate Drinks - The trend of creating low-calorie chocolate drinks made with natural ingredients like coconut milk offers a disruptively healthier alternative to conventional chocolate drinks and energy drinks.
3. Vegan-friendly Beverages - The trend of creating vegan-friendly beverages using natural ingredients like coconut milk is disrupting the beverage industry and offering consumers more ethical and sustainable choices.
Industry Implications
1. Beverage Industry - The beverage industry can continue innovating by creating a variety of coconut-based drinks that incorporate new and exciting flavors while providing a healthier alternative.
2. Health Food Retail Industry - The health food retail industry can take advantage of the trend by stocking up on low-calorie, natural coconut-based beverages that consumers are demanding.
3. Vegan Food Industry - The vegan food industry can capitalize on the trend by creating more vegan-friendly beverage options that use natural ingredients and are environmentally sustainable.
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