Sublingual Vitamin Films

From enriched coffee and chewing gum to oral sprays, there are tons of different ways for people to get their daily dose of vitamins and Nutrinovate sets itself apart by offering a convenient vitamin film that dissolves on the inside of the mouth. Specifically, the easy-to-swallow alternative to pills can be placed inside of the cheek or the palate for quick absorption through the mucous membrane—as such, the vitamins bypass the digestive tract and go straight to the bloodstream.

When it came to creating packaging for the innovative product that disrupts the crowded over-the-counter vitamin category, Nutrinovate took visual cues from sports, chemistry, fashion and the periodic table yet maintained a style that feels pharmaceutical with references to old typewriter prescriptions.