Vital Fresh's Juices Are All Based in Natural Ingredients
Mishal Omar — July 4, 2017 — Lifestyle
References: persiannoosh & packagingoftheworld
Vital Fresh is a brand owned by Persian Noosh in Tehran, Iran, which has "studied and practiced the production and processing of natural juices and smoothies." The Vital Fresh brand is a relatively new one, and its branding was designed by the creative agency Sabeti Studio.
In designing the packaging for these beverages, Sabeti Studio decided to showcase the purity with which the products were made. It did this by offering the juices and smoothies in transparent bottles that reveal the juices they contain, while large minimalist graphics of the fruits that the drinks are based in decorate the bottles.
The Vital Fresh brand offers a range of different juices, including apple, strawberry, orange, cherry, grape, mango, pineapple, and pomegranate.
In designing the packaging for these beverages, Sabeti Studio decided to showcase the purity with which the products were made. It did this by offering the juices and smoothies in transparent bottles that reveal the juices they contain, while large minimalist graphics of the fruits that the drinks are based in decorate the bottles.
The Vital Fresh brand offers a range of different juices, including apple, strawberry, orange, cherry, grape, mango, pineapple, and pomegranate.
Trend Themes
1. Transparent Fruit-based Packaging - A trend towards transparent packaging in the fruit-based beverage industry to showcase the natural ingredients and purity of the product.
2. Minimally Designed Juice Products - A trend towards minimalist packaging and branding in the fruit-based beverage industry to emphasize the simplicity of the product's ingredients.
3. Localized Juice Production - A trend towards locally-produced fruit-based beverages that use natural and locally-sourced ingredients as a way of meeting consumer demand for natural and sustainable products.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to market fruit-based beverages using transparent packaging and minimal design to appeal to consumers looking for natural and sustainable products.
2. Food Packaging Industry - The food packaging industry can benefit from the trend towards transparent packaging as companies seek to showcase the natural ingredients and quality of their products.
3. Local Agriculture Industry - The local agriculture industry can take advantage of the trend towards localized juice production by partnering with beverage companies looking for natural and locally-sourced ingredients.
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