VIT.03 by adidas & Team Vitality Was Inspired by 90s Cereal Campaigns
Laura McQuarrie — March 16, 2022 — Fashion
References: fashionunited.uk
Global eSports organization Team Vitality joined forces with adidas for a third collaboration and a new limited-edition sneaker, the VIT.03. This sneaker takes cues from 90s culture and nostalgic cereal campaigns.
Team Vitality created 100 limited-edition cereal boxes for VIT POPS, containing a 3D printed miniature version of the VIT.03 and QR codes with special prizes. The yellow box even includes subtle details like stripes on the side to hint at adidas' participation in the collab.
While VIT.01 was the first eSports sneaker, VIT.02 took the form of a manga Dragon Ball Z sneaker. The latest limited-edition sneaker officially launched in early March and it features bright yellow accents that play off of the colors used on the vibrant cereal box, a sentimental design for collectors.
Team Vitality created 100 limited-edition cereal boxes for VIT POPS, containing a 3D printed miniature version of the VIT.03 and QR codes with special prizes. The yellow box even includes subtle details like stripes on the side to hint at adidas' participation in the collab.
While VIT.01 was the first eSports sneaker, VIT.02 took the form of a manga Dragon Ball Z sneaker. The latest limited-edition sneaker officially launched in early March and it features bright yellow accents that play off of the colors used on the vibrant cereal box, a sentimental design for collectors.
Trend Themes
1. Nostalgia-inspired Collaborations - Opportunities for companies to collaborate with brands or organizations and create limited-edition products or experiences that tap into consumers' sense of nostalgia and emotional ties to past cultural touchstones.
2. Limited-edition Collectibles - As seen with VIT.03 and VIT POPS, there is potential for businesses to create exclusive products that tie into larger marketing campaigns or promotional events, creating a sense of urgency and collectibility for consumers.
3. Gamification in Retail - With the inclusion of QR codes and special prizes in the cereal boxes, there is potential for companies to integrate gamification elements into their retail experiences, creating a more engaging and interactive shopping experience for consumers.
Industry Implications
1. Fashion and Apparel - Opportunities for fashion and apparel companies to collaborate with other brands or organizations to create limited-edition collections that appeal to consumers' nostalgia and interests.
2. Food and Beverage - With the VIT POPS cereal boxes, there is potential for food and beverage companies to create limited-edition products or packaging with tie-ins to larger marketing campaigns or promotional events, creating a sense of collectibility and appeal to consumers.
3. Retail and Marketing - There is potential for retail and marketing companies to integrate gamification elements into their experiences, creating a more engaging and interactive shopping environment that keeps consumers coming back.
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