Magic Fruity PEBBLES x Nike x LeBron James Marks Cereal Day
Laura McQuarrie — February 25, 2022 — Fashion
References: postpebblescereal & prnewswire
The Magic Fruity PEBBLES x Nike x LeBron James collaboration unites three forces in celebration of National Cereal Day. The sneakers take cues from LeBron James' favorite childhood cereal, complete with real photography of the colorful cereal flakes on the shoe itself.
The Nike LeBron James 19 Low Magic Fruity PEBBLES shoe boasts new 19 Low's Photochromic DCS Technology, in which the "shoe's airbag uses the power of the sun's UV light to transition a completely clear Air unit to a purple colorway." In this way, the shoes are truly magic, as they give fans the ability to sport two colors, on and off the court.
The collaborative sneaker is launching with Magic Fruity PEBBLES cereal and the special variety mimics the color-changing nature of the footwear with red and yellow rice flakes that turn milk purple.
The Nike LeBron James 19 Low Magic Fruity PEBBLES shoe boasts new 19 Low's Photochromic DCS Technology, in which the "shoe's airbag uses the power of the sun's UV light to transition a completely clear Air unit to a purple colorway." In this way, the shoes are truly magic, as they give fans the ability to sport two colors, on and off the court.
The collaborative sneaker is launching with Magic Fruity PEBBLES cereal and the special variety mimics the color-changing nature of the footwear with red and yellow rice flakes that turn milk purple.
Trend Themes
1. Cereal-inspired Sneakers - Sneaker collaborations with food companies could expand to other cereal brands or even fast-food chains for unique design inspirations.
2. Photochromic DCS Technology - The application of photochromic technology in footwear could create new avenues for customization and limited-edition releases.
3. Celebrity-endorsed Collaborations - More athletes and celebrities could potentially team up with food brands to create unique product releases and influencer marketing opportunities.
Industry Implications
1. Footwear Industry - The footwear industry could explore new materials and technologies in producing unique limited-edition releases that cater to specific audiences.
2. Food Industry - Food companies could leverage their popular brands to expand into merchandise collaborations, reaching audiences beyond just their products.
3. Marketing and Advertising Industry - Marketing and advertising agencies could collaborate with companies to develop strategic campaigns leveraging celebrity endorsements and limited-edition releases for unique products.
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