Vision Reality by Exergian Showcases Designs from Around the World
Meghan Young — February 1, 2013 — Art & Design
Vision Reality by Exergian is a series of minimalist posters for the similarly named Bank Austria event. Bringing attention to architectural feats from around the world, the prints are similar to the abstract pop culture posters that have been cropping up over the last couple of years such as Patrik Svensson's typographical designs and Joseph Harrold's video game renditions.
The main difference when it comes to Vision Reality by Exergian is that they revolve around real photography shots rather than graphic designs. Highlighting such feats as the Air Force Academy Chapel, Museum Nuragic & Contemporary Art and Casa da Musica, the posters will not only inspire people to attend the event, they will also encourage them to look at buildings with fresh eyes.
The main difference when it comes to Vision Reality by Exergian is that they revolve around real photography shots rather than graphic designs. Highlighting such feats as the Air Force Academy Chapel, Museum Nuragic & Contemporary Art and Casa da Musica, the posters will not only inspire people to attend the event, they will also encourage them to look at buildings with fresh eyes.
Trend Themes
1. Minimalist Architecture Posters - The trend towards minimalism in architectural posters creates an opportunity to showcase landmark buildings from around the world through a clean and simple design aesthetic.
2. Realistic Photography Designs - The shift towards real photography shots in design, as seen in Vision Reality by Exergian, displays a promising opportunity for showcasing contemporary architecture through striking imagery.
3. Abstract Pop Culture Posters - The popularity of abstract pop culture posters, such as those by Patrik Svensson and Joseph Harrold, presents an opportunity to showcase architecture as a cultural icon through minimal design.
Industry Implications
1. Art and Design - There is an opportunity for art and design industries to showcase architectural landmarks and contemporary buildings in a unique and innovative way, through a minimalist and photorealistic design aesthetic.
2. Tourism - The tourism industry can use these posters as a means to promote architectural tourism, highlighting notable buildings around the world and encouraging people to look at architecture from a fresh perspective.
3. Advertising - The advertising industry has an opportunity to showcase their brand through the art of photorealistic architectural posters, creating a unique visual advertisement that appeals to those interested in architecture and design.
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