Patta and New Balance Tease a New 990v3 Colorway
Patta and New Balance are collaborating once again for a new 990v3 silhouette that boasts unique textures and color blocking. The forthcoming release has been teased by Patta co-founder Edson Sabajo on Instagram in a single photo, but the photo shares enough details so that consumers can know what to expect. The upper features a suede moss-like tone that accentuates the earthy green and blue tones on the forefoot. Patta’s ‘P’ logo decorates the heels, while “Made in U.S.A.” sits directly above. New Balance branding decorates the bottom portion of the heel.
The midsoles come decorated with a speckled pattern that offers a contrast to the otherwise solid coloring. The 990v3 from Patta and New Balance will launch in the coming months, so interested consumers can stay tuned for more information on this collaboration.
Image Credit: timpatta
The midsoles come decorated with a speckled pattern that offers a contrast to the otherwise solid coloring. The 990v3 from Patta and New Balance will launch in the coming months, so interested consumers can stay tuned for more information on this collaboration.
Image Credit: timpatta
Trend Themes
1. Speckled Sneaker Trend - Incorporating a speckled pattern into sneaker designs can add a unique and eye-catching element to footwear, appealing to consumers who are seeking individuality.
2. Collaborative Footwear Creation Trend - Collaborating with another brand to create a unique product allows for a wider range of creative ideas and can attract consumers who appreciate the fusion of different perspectives.
3. Earthy-toned Shoe Trend - Using earthy colors such as mossy green and blue tones in footwear designs can add a natural and organic feel to products, catering to consumers who prioritize sustainable and eco-friendly fashion.
Industry Implications
1. Footwear and Sneaker Industry - Continuously exploring the potential of unique colors, patterns and texture can disrupt the sneaker industry and set a new standard that appeals to younger generations.
2. Fashion and Style Industry - Encouraging collaborations between different brands and experimenting with unconventional colors and tones in fashion can bring a breath of fresh air to the industry and reach new markets.
3. Sustainability Industry - Exploring the potential of using earthy colors and sustainable materials in footwear design can cater to consumers who are interested in eco-friendly products and promote sustainability in the fashion industry.
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