This VISA World Cup Ad Stars Zinedine Zidane & Fabio Cannavaro
Rahul Kalvapalle — May 23, 2014 — Lifestyle
Zinedine Zidane and Fabio Cannavaro may have retired from soccer years ago, but they are set to make a return in the upcoming World Cup; not on the field but off it, as part of a VISA World Cup ad set to air during half-time ad breaks.
The ad shows Zidane, considered the greatest French player of all time and one of the greatest players ever, stepping into an Italian restaurant where a World Cup game between France and Italy is being aired. It just so happens that Italian World Cup-winning captain Fabio Cannavaro is also in the joint.
As the game proceeds, Zidane and Cannavaro get absorbed in their respective patriotic fervor and become embroiled in a heated face-off.
This VISA World Cup ad has already been released in Brazil, but will be rolled out in over a 100 other countries from June 1.
The ad shows Zidane, considered the greatest French player of all time and one of the greatest players ever, stepping into an Italian restaurant where a World Cup game between France and Italy is being aired. It just so happens that Italian World Cup-winning captain Fabio Cannavaro is also in the joint.
As the game proceeds, Zidane and Cannavaro get absorbed in their respective patriotic fervor and become embroiled in a heated face-off.
This VISA World Cup ad has already been released in Brazil, but will be rolled out in over a 100 other countries from June 1.
Trend Themes
1. World Cup Advertising - Opportunity for brands to leverage the global excitement around the World Cup to create engaging and impactful ads.
2. Retired Athletes in Advertising - Using retired sports stars in advertising campaigns to bring nostalgia and authenticity to the brand message.
3. International Collaboration in Ads - Collaborative ads featuring players from different countries can create buzz and appeal to a global audience.
Industry Implications
1. Advertising - Innovative advertising agencies can seize the opportunity to create memorable and culturally relevant World Cup ads.
2. Sports Marketing - Sports marketing agencies can utilize retired athletes and international collaborations to create compelling campaigns for brands.
3. Broadcasting - Broadcasting networks can benefit from increased viewership and ad revenue during the World Cup by featuring captivating ads during halftime breaks.
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