The Park Inn by Radisson's E-Scapes Offers Social Media Vacations
Laura McQuarrie — April 1, 2015 — Unique
References: parkinn & prexamples
In the spirit of April Fools' Day, the Park Inn by Radisson launched a mock virtual vacation service by the name of E-Scapes. Promising to revolutionize the travel industry, E-Scapes is designed to help you "Experience the next generation of travel for a fraction of the price of a traditional vacation."
The idea is that your social media accounts would be handed over to a team of experts who would provide content like airport check-ins, Instagram-worthy travel photos and status updates from all the cool places people think you're staying.
Since social media is a vital part of life for many youth and young adults, even when they are on vacation, this is a comical way to address the pressures that come with maintaining a presence online and balancing time offline.
The idea is that your social media accounts would be handed over to a team of experts who would provide content like airport check-ins, Instagram-worthy travel photos and status updates from all the cool places people think you're staying.
Since social media is a vital part of life for many youth and young adults, even when they are on vacation, this is a comical way to address the pressures that come with maintaining a presence online and balancing time offline.
Trend Themes
1. Virtual Vacation Pranks - Opportunity to create and market virtual vacation prank services to provide humorous and unique travel experiences.
2. Mock Virtual Vacation Service - Opportunity to develop and offer mock virtual vacation services that cater to the desires of individuals who want to maintain an online presence while not physically traveling.
3. Revolutionizing the Travel Industry - Opportunity to disrupt the traditional travel industry by offering a more affordable and innovative virtual vacation experience through services like E-Scapes.
Industry Implications
1. Travel and Tourism - Opportunity for the travel and tourism industry to capitalize on the popularity of social media by offering virtual vacation experiences or incorporating social media management into their services.
2. Technology and Social Media - Opportunity for technology companies and social media platforms to partner with travel businesses and develop innovative solutions that allow users to experience virtual vacations through their online presence.
3. Entertainment and Pranks - Opportunity for entertainment companies and pranksters to create virtual vacation experiences that offer users a fun and comedic way to trick their friends and followers on social media.
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