Chrysler's Virtual Reality Experience Shows How Its Cars Are Made
Laura McQuarrie — November 29, 2014 — Autos
References: vimeo & digitalbuzzblog
Instead of having you burn some virtual rubber, 'Beneath the Surface' is a virtual reality experience from Chrysler that takes you inside one of the state-of-the-art facilities where its cars are made.
The experience is now being set up at the LA Auto Show and requires participants to put on an Oculus Rift DK2 headset to view. Once strapped in and seated inside a real car, you have the chance to look in every direction possible, seeing the car virtually picked apart before your eyes. This VR experience gives you a look at what goes on under the hood of the car, how hundreds of parts come together in harmony and the process that brought Chrysler's cars from the assembly line to the LA Auto Show.
The experience is now being set up at the LA Auto Show and requires participants to put on an Oculus Rift DK2 headset to view. Once strapped in and seated inside a real car, you have the chance to look in every direction possible, seeing the car virtually picked apart before your eyes. This VR experience gives you a look at what goes on under the hood of the car, how hundreds of parts come together in harmony and the process that brought Chrysler's cars from the assembly line to the LA Auto Show.
Trend Themes
1. Virtual Reality Experiences - Chrysler's virtual reality experience showcases the potential for immersive, educational experiences in various industries.
2. State-of-the-art Facilities - The use of advanced technology in assembly line simulators presents opportunities for improved efficiency and productivity in manufacturing industries.
3. Immersive Automotive Experiences - Virtual reality in the automotive industry offers a disruptive way to engage customers and provide unique insights into the production process.
Industry Implications
1. Automotive Manufacturing - Assembly line simulators can revolutionize automotive manufacturing by optimizing processes and enhancing training for employees.
2. Virtual Reality - The application of virtual reality in assembly line simulations opens up new possibilities for training, education, and entertainment industries.
3. Technology - The integration of virtual reality and advanced technology in assembly line simulations creates opportunities for innovation across various industries.
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