7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Laura McQuarrie — January 3, 2023 — Marketing
References: ajudaily
At the 2023 Consumer Electronics Show, 7-Eleven will be showing off a life-like metaverse store where users can interact with various snacks and drinks in a fun way. The immersive world welcomes users to create their avatar via a mobile device, computer or VR headset so that they can explore all the fantastical virtual world has to offer.
Within the metaverse space created by the South Korean operator of global convenience store franchise 7-Eleven and developer Caliverse, avatars will grimace when they eat extremely spicy or bitter snacks, and their hair will change color as a result of drinking beverages. The imaginative virtual world inspired by the convenience store chain is also a place where users can purchase other food items, such as ice creams that double as light sticks for concert experiences.
Within the metaverse space created by the South Korean operator of global convenience store franchise 7-Eleven and developer Caliverse, avatars will grimace when they eat extremely spicy or bitter snacks, and their hair will change color as a result of drinking beverages. The imaginative virtual world inspired by the convenience store chain is also a place where users can purchase other food items, such as ice creams that double as light sticks for concert experiences.
Trend Themes
1. Virtual Convenience Store Experience - Opportunity for retailers to create immersive virtual experiences for customers to interact with their products and build brand loyalty.
2. Avatar-based Marketing - Chances for companies to appeal to younger generations through marketing campaigns that utilize virtual reality and personalized avatars.
3. Functional Food Innovation in the Metaverse - Potential for food and beverage companies to develop new products specifically designed for virtual world consumption and functionality.
Industry Implications
1. Retail - Virtual reality provides a new platform for retailers to create engaging experiences for consumers and drive sales.
2. Marketing - Incorporating virtual reality and personalized avatars into marketing efforts allows companies to connect with younger audiences and build brand awareness.
3. Food and Beverage - Creating products specifically designed for virtual world consumption presents opportunities for innovation and new revenue streams for the industry.
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