Shell Teams Up with Fortnite Creative to Launch a New Gas-Themed Game
Shell has unveiled an exciting new gaming experience called 'Shell Ultimate Road Trips' in Fortnite Creative. In this immersive game, players can embark on thrilling road trips fueled by Shell V-Power® NiTRO+ Premium Gasoline, exploring six different biomes within the virtual world.
The biomes include various terrains, winding roads, and V-Power boost ramps, acting as portals to magnificent worlds waiting to be discovered. To enter this virtual road trip adventure, gamers can use the special Shell code (0314-6322-8548) in Fortnite Creative. Once inside, they can play solo or with friends in multiplayer mode.
Players can also participate in the Shell Ultimate Road Trips Sweepstakes as an added bonus. By entering, 100 lucky participants will win Shell eGift cards every week, while one grand prize winner will receive the Shell Ultimate Road Trip prize package, including accommodation, road trip equipment, meals, gaming gear, and $2,000 in Shell eGift cards for their very own U.S. road trip.
Image Credit: Fortnite, Shell
The biomes include various terrains, winding roads, and V-Power boost ramps, acting as portals to magnificent worlds waiting to be discovered. To enter this virtual road trip adventure, gamers can use the special Shell code (0314-6322-8548) in Fortnite Creative. Once inside, they can play solo or with friends in multiplayer mode.
Players can also participate in the Shell Ultimate Road Trips Sweepstakes as an added bonus. By entering, 100 lucky participants will win Shell eGift cards every week, while one grand prize winner will receive the Shell Ultimate Road Trip prize package, including accommodation, road trip equipment, meals, gaming gear, and $2,000 in Shell eGift cards for their very own U.S. road trip.
Image Credit: Fortnite, Shell
Trend Themes
1. Immersive Gaming Experiences - Shell's partnership with Fortnite Creative showcases the trend of immersive gaming experiences that blur the lines between virtual and real worlds, offering new possibilities for brand collaborations.
2. Virtual Exploration - The 'Shell Ultimate Road Trips' game introduces the trend of virtual exploration, allowing players to discover and adventure through different biomes within a virtual world, presenting opportunities for innovative virtual travel experiences.
3. Gamified Brand Promotions - The Shell Ultimate Road Trips Sweepstakes presents the trend of gamified brand promotions, providing incentives for players to engage with the Shell brand through contests and prizes.
Industry Implications
1. Gaming and Entertainment - The immersive gameplay experience in 'Shell Ultimate Road Trips' highlights opportunities for collaboration between the gaming and entertainment industries to create unique branded experiences.
2. Virtual Reality and Augmented Reality - The virtual exploration aspect of the game showcases the potential for the virtual reality and augmented reality industries to create captivating and interactive digital environments for users to explore.
3. Travel and Tourism - The introduction of virtual road trips presents opportunities for the travel and tourism industry to leverage virtual experiences as a way to promote destinations and enticing road trip adventures.
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