The Virgin Atlantic No Ordinary Park Bench Stunt is Entertaining
Meghan Young — July 10, 2013 — Marketing
References: virgin-atlantic & psfk
The Virgin Atlantic No Ordinary Park Bench publicity stunt really shows off the airlines commitment to good service. A cross between a seat on a plane and an actual park bench, the Manhattan-based stunt involved unknowing but observant passersby who couldn't help but take a seat on the atypically cushioned surface. From there, things only became more interesting.
Flight attendants would converge on the Virgin Atlantic No Ordinary Park Bench with drinks and food. They then show the guest a monitor that did more than simply show movies. Whichever genre they chose, a flash mob would appear. Whether it was romance, sci-fi or suspense, these performances and more show how Virgin flies "in the face of ordinary."
Flight attendants would converge on the Virgin Atlantic No Ordinary Park Bench with drinks and food. They then show the guest a monitor that did more than simply show movies. Whichever genre they chose, a flash mob would appear. Whether it was romance, sci-fi or suspense, these performances and more show how Virgin flies "in the face of ordinary."
Trend Themes
1. Flash Mob Advertising - Opportunity for brands to surprise and engage consumers with unexpected and immersive experiences.
2. Interactive Marketing Stunts - Creating memorable experiences that blur the line between entertainment and brand promotion.
3. Personalized Customer Experiences - Using technology to tailor and surprise customers with customized offerings and interactions.
Industry Implications
1. Travel and Tourism - Innovative ways for airlines and travel companies to enhance customer experiences and differentiate from competitors.
2. Advertising and Marketing - Creative strategies for brands to capture attention and create buzz around their products or services.
3. Entertainment and Events - Utilizing unique and interactive experiences to engage audiences and leave a lasting impression.
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