Angry Spouse Gets Even OR Mystery Ad?
Angela Lowe — July 23, 2006 — Marketing
References: abcnews.go & gushmagazine
A billboard in LA and New York has gained a lot of attention and buzz recently. The billboard reads: 'Hi Steven, Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything's caught on tape. Your (soon-to-be-ex). P.S. I paid for this billboard from OUR joint bank account.' Some viewers thought it was a real personal ad, while others were skeptical. The billboard is actually part of a mystery ad campaign for a new cable TV show. This type of buzz is called viral advertising and allows companies to produce cheaper ads because most of the advertising is created by people talking about the ad and forwarding around the piece on the internet. - GUSH Magazine
Trend Themes
1. Viral Advertising - This creative advertising tactic can create buzz and spread like wildfire, at a cheaper cost.
2. Mystery Advertising - Creating suspense and sparking curiosity can drive engagement and interest in products or campaigns.
3. Guerrilla Marketing - Unconventional and eye-catching marketing tactics can often be more memorable and effective than traditional methods.
Industry Implications
1. Advertising - The advertising industry can explore new and creative ways to engage customers and create buzz around products.
2. Television - TV shows and networks can use mystery advertising as a way to create anticipation and excitement for upcoming releases.
3. Marketing - Marketing professionals can consider unconventional and viral approaches to advertising that can grab attention and generate buzz at a lower cost.
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