Disney Presents The Gift Film to Celebrate the Holidays
Amy Duong — November 25, 2022 — Pop Culture
References: youtu.be & designtaxi
Disney continues to launch 2022 Christmas ads and the latest to come is a short film entitled The Gift. It is the last and closing trilogy since the first launch of 2019 short 'From My Family to Yours' that starts with 'Lola' which means 'grandmother in Tagalog.
Now, the films highlight Nicole, her granddaughter who has children of her own and more on the way. The Gift is a story told from the perspective of Ella, Nicole's daughter -- she prepares to give up her role as the youngest in the family as the birth of her new sibling is upcoming. The film is full of hopeful moments and warm family bonding moments for the holidays.
Image Credit: Disney UK
Now, the films highlight Nicole, her granddaughter who has children of her own and more on the way. The Gift is a story told from the perspective of Ella, Nicole's daughter -- she prepares to give up her role as the youngest in the family as the birth of her new sibling is upcoming. The film is full of hopeful moments and warm family bonding moments for the holidays.
Image Credit: Disney UK
Trend Themes
1. Holiday Animated Short Films - As holiday ads become a popular trend for brands, there is an opportunity for companies to create memorable animated short films that highlight the festive season.
2. Multigenerational Marketing - With an increasing number of multi-generational households around the world, brands can capitalize on this trend by creating content that appeals to both young and old audiences.
3. Narrative Branding - Using storytelling to promote brand values and messages can help companies build emotional connections with consumers, and a festive short film is a great way to do this during the holiday season.
Industry Implications
1. Film and Entertainment - Creating short films as part of holiday promotions or marketing campaigns can be a new avenue for the film industry to expand their revenue streams and reach a broader audience.
2. Consumer Goods - By incorporating the themes and messages of their brand into festive short films, consumer goods companies can boost awareness of their products during a busy shopping season.
3. Advertising and Marketing - As holiday ads become more competitive, brands can stand out by creating memorable short films that leave a lasting impact on their target audience.
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