Vintage Social Networking Drawing Points Out the Precursor to YouTube
Amelia Roblin — April 10, 2013 — Pop Culture
References: wronghands1.wordpress & likecool
Illustrated by cartoonist John Atkinson, Vintage Social Networking is a lighthearted diagram that labels all of the fixtures of the 1990s desktop that have since been somewhat replaced by 21st century technology. Pointing to each item around the workstation, the drawing suggests which social media platforms have grown in popularity, in many ways offering more than what their concrete predecessors could.
One of the funniest associations is perhaps the suggestion that a window to the outside world has been substituted for YouTube videos. We have Skype now instead of a telephone, LinkedIn instead of a rolodex and Facebook was once an address book. Vintage Social Networking also implies that Pinterest was once a cork board, Foursquare has replaced a world globe, Twitter is the new sticky note and Instagram is the new picture frame.
One of the funniest associations is perhaps the suggestion that a window to the outside world has been substituted for YouTube videos. We have Skype now instead of a telephone, LinkedIn instead of a rolodex and Facebook was once an address book. Vintage Social Networking also implies that Pinterest was once a cork board, Foursquare has replaced a world globe, Twitter is the new sticky note and Instagram is the new picture frame.
Trend Themes
1. Retro Technology - Opportunity to create and market products that appeal to nostalgia and vintage technology enthusiasts.
2. Evolution of Social Media - Opportunity to explore the historical roots of modern social media and develop new services that push the envelope of user engagement and interactivity.
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Industry Implications
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3. Marketing - Marketing firms can use vintage technology as a way to entice customers with themed campaigns that tap into nostalgia and the desire for simpler times.
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